Cookie Policy
Effective Date: June 12, 2026 | Last Updated: June 12, 2026
1. Introduction
Welcome to East Coast Wings ("we," "us," or "our"). This Cookie Policy applies to the website ec-wings.digital and all associated subdomains, pages, and digital services we operate. This policy is designed to provide you with clear, transparent, and comprehensive information about how we use cookies and similar tracking technologies when you visit our website.
We are committed to protecting your privacy and ensuring that your experience on our website is transparent and trustworthy. This Cookie Policy should be read alongside our Privacy Policy, which explains how we handle your personal information more broadly.
As a food business operating in the United States, we comply with applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) for California residents, and the Federal Trade Commission (FTC) Act governing consumer protection and digital advertising standards across all states.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used across the internet to make websites work more efficiently, provide functionality, and give website owners information about how their site is being used.
When you visit ec-wings.digital, our web server sends a cookie to your device. Your browser stores it, and the next time you visit our site, your browser sends that cookie back to our server. This process allows the website to recognize your device and remember information about your visit, such as your preferred language, your login status, or items you may have placed in a shopping cart.
Cookies do not typically contain personal information by themselves. However, when combined with other data we collect, they may be used to identify you as an individual. Not all cookies are stored permanently — some expire when you close your browser (called "session cookies"), while others remain on your device for a set period (called "persistent cookies").
In addition to traditional cookies, we may also use:
- Web Beacons (Pixel Tags): Tiny graphic images embedded on web pages or in emails that track your interactions.
- Local Storage Objects: Similar to cookies but stored within your browser's local storage rather than as separate files.
- JavaScript Tags: Pieces of code that execute when you visit a page and collect data about your behavior.
- Fingerprinting: A method of identifying your device based on its configuration (browser version, operating system, etc.).
All of these technologies are referred to collectively as "cookies" throughout this policy for simplicity.
3. Why Do We Use Cookies?
East Coast Wings uses cookies for a variety of important reasons, including:
- To ensure our website functions correctly and securely.
- To remember your preferences and settings between visits.
- To understand how visitors use our website so we can improve it.
- To measure the effectiveness of our marketing and advertising campaigns.
- To deliver personalized advertisements relevant to your interests.
- To prevent fraud and enhance the security of our platform.
- To comply with our legal and regulatory obligations.
4. Types of Cookies We Use
We categorize the cookies used on ec-wings.digital into four main types:
4.1 Essential Cookies (Strictly Necessary)
These cookies are absolutely necessary for the website to function properly. Without them, core services such as page navigation, form submissions, and security features would not work. These cookies do not collect personal information for marketing purposes, and they cannot be disabled through our cookie settings without severely affecting your experience.
Legal basis: These cookies are used on the basis of our legitimate interest to provide a functioning and secure website, and they do not require your consent.
4.2 Analytics and Performance Cookies
These cookies collect information about how visitors use our website — for example, which pages are visited most often, how long visitors spend on each page, and whether visitors encounter error messages. All information these cookies collect is aggregated and therefore anonymous. We use this data to improve the way our website works.
We primarily use Google Analytics for this purpose. Google Analytics is a web analytics service provided by Google LLC. It uses cookies to collect standard internet log information and visitor behavior information. The information generated by the cookie about your use of our website (including your IP address) is transmitted to and stored by Google on servers in the United States.
4.3 Functional Cookies
These cookies allow the website to remember choices you make (such as your username, language preference, or the region you are in) and provide enhanced, more personal features. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites.
4.4 Advertising and Targeting Cookies
These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement, as well as help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with our permission. They remember that you have visited a website, and this information is shared with other organizations, such as advertisers. Quite often, targeting or advertising cookies will be linked to site functionality provided by the other organization.
We use Google Ads (formerly Google AdWords) to run advertising campaigns. Google Ads uses cookies to track conversions from ads — for example, when a visitor clicks on one of our ads and then completes a desired action on our website.
5. Specific Cookies Used on ec-wings.digital
The table below details the specific cookies we use, their purpose, category, and how long they remain active on your device.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish unique users. | Analytics | 2 years |
_gid |
Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Tracks sessions and distinguishes users within a single day. | Analytics | 24 hours |
_gat |
Google Analytics | Used by Google Analytics to throttle request rate, limiting data collection on high-traffic sites. | Analytics | 1 minute |
_gcl_au |
Google Ads | Used by Google AdSense for experimenting with advertisement efficiency across websites that use Google services. Tracks ad conversions and links ad clicks to actions on the website. | Advertising | 3 months |
_fbp |
Facebook (Meta) | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks user behavior across the web for targeted advertising. | Advertising | 3 months |
fr |
Facebook (Meta) | Used by Facebook to deliver, measure and improve the relevancy of ads. Collects the browser and Facebook user ID for targeted advertising. | Advertising | 3 months |
PHPSESSID |
ec-wings.digital | Preserves user session state across page requests. Essential for website functionality such as form submissions and login sessions. | Essential | Session |
cookieconsent_status |
ec-wings.digital | Stores the user's cookie consent preferences so the consent banner is not repeatedly displayed. | Essential | 1 year |
csrf_token |
ec-wings.digital | A security token used to prevent Cross-Site Request Forgery (CSRF) attacks. Required for forms to function correctly. | Essential | Session |
lang |
ec-wings.digital | Remembers the user's language preference to provide a consistent experience during future visits. | Functional | 1 year |
user_preferences |
ec-wings.digital | Stores user interface preferences such as display settings and previously selected menu options for a more personalized experience. | Functional | 6 months |
This table is updated periodically as our use of cookies changes. Please check back regularly for the most up-to-date information.
6. Third-Party Cookies
Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies, and they are subject to the privacy policies of the third parties that set them. Third-party cookies may be used to:
- Track your browsing activity across multiple websites to build a profile of your interests.
- Display targeted advertisements on other websites after you have visited ours.
- Enable social media sharing and interaction features.
- Provide embedded content such as videos, maps, or social media feeds.
Third-party services we use that may set cookies include, but are not limited to:
- Google LLC (Google Analytics, Google Ads) — Google Privacy Policy
- Meta Platforms, Inc. (Facebook Pixel, Instagram Ads) — Meta Privacy Policy
- Hotjar Ltd. (Heatmaps and session recordings) — Hotjar Privacy Policy
7. How to Manage and Control Cookies
You have the right to decide whether to accept or reject cookies (except for essential cookies, which are necessary for the website to function). There are several ways you can manage your cookie preferences:
7.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can configure your browser to:
- Block all cookies from being stored on your device.
- Block third-party cookies only.
- Clear all cookies stored on your device.
- Notify you when a cookie is being set and ask for permission.
Instructions for managing cookies in the most popular browsers:
- Google Chrome: Manage cookies in Chrome
- Mozilla Firefox: Manage cookies in Firefox
- Safari (macOS & iOS): Manage cookies in Safari
- Microsoft Edge: Manage cookies in Edge
- Opera: Manage cookies in Opera
7.2 Opt-Out Tools for Advertising Cookies
You can opt out of interest-based advertising from specific providers using the following tools:
- Google Analytics Opt-Out: You can prevent Google Analytics from collecting data about your visits by installing the Google Analytics Opt-Out Browser Add-on.
- Google Ads Personalization: You can manage your Google advertising preferences at Google Ad Settings.
- Facebook / Meta Ads: You can opt out of Facebook interest-based advertising at Facebook Ad Preferences.
- Digital Advertising Alliance (DAA): For a comprehensive opt-out from participating advertising networks in the US, visit AboutAds.info Opt-Out.
- Network Advertising Initiative (NAI): You may also use the NAI opt-out tool at NAI Consumer Opt-Out.
7.3 Mobile Device Settings
If you access our website via a mobile device, you can manage advertising cookies through your device settings. On iOS, navigate to Settings > Privacy & Security > Tracking. On Android, navigate to Settings > Google > Ads to manage your ad personalization preferences.
8. Impact of Disabling Cookies
If you choose to disable or block cookies, please be aware of the following potential impacts:
- Essential Cookies Disabled: The website may not function properly. You may be unable to complete orders, submit contact forms, or use secure login features. We strongly advise against blocking essential cookies.
- Functional Cookies Disabled: Your preferences and settings will not be saved between visits. You may need to re-enter information every time you visit our site, and the website may not remember your preferred language or display settings.
- Analytics Cookies Disabled: We will not be able to track how you use our website, which may limit our ability to identify and fix problems, improve page performance, and enhance the overall user experience.
- Advertising Cookies Disabled: You will still see advertisements, but they will be less relevant to your interests. You may also see the same ads more frequently, as frequency capping will not work correctly without cookies.
Please note that if you clear cookies from your browser after opting out, you may need to set your preferences again during your next visit.
9. Your Rights Under U.S. Privacy Laws
Depending on the state in which you reside, you may have specific rights related to the personal information collected through cookies:
9.1 California Residents (CCPA / CPRA)
If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
- Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you through cookies, including how it is used and with whom it is shared.
- Right to Delete: You have the right to request deletion of personal information we have collected from you through cookies, subject to certain exceptions.
- Right to Opt-Out of Sale or Sharing: You have the right to opt out of the "sale" or "sharing" of your personal information, which under California law may include certain uses of advertising and analytics cookies. You may exercise this right by contacting us at [email protected].
- Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
- Right to Limit Use of Sensitive Personal Information: Where we collect sensitive personal information through cookies, you have the right to limit how we use it.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your rights under the CCPA/CPRA.
9.2 Other U.S. State Privacy Laws
Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and other states with comprehensive privacy laws may also have rights related to the personal information collected through cookies on our website. These may include rights to access, delete, correct, or opt out of certain data processing activities. Please contact us to learn more about your specific rights.
10. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that, when enabled, signals to websites that the user does not wish to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals, and our website does not currently alter its data collection practices in response to DNT signals. However, you can use the opt-out mechanisms described in Section 7 of this policy to limit cookie-based tracking.
11. Cookies and Children
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children through cookies or any other means. If you believe a child under the age of 13 has provided us with personal information through our website, please contact us immediately at [email protected] so that we can take appropriate action.
12. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, applicable law, or the services we use. When we make changes, we will update the "Last Updated" date at the top of this page and, where the changes are significant, we may notify you more prominently (for example, by displaying a notice on our homepage or sending you an email notification).
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our website after the effective date of any changes to this policy constitutes your acceptance of those changes.
13. Contact Us
If you have any questions, concerns, or requests relating to this Cookie Policy, or if you wish to exercise any of your privacy rights as described in this policy, please do not hesitate to contact us using the information below:
East Coast Wings
- Email: [email protected]
- Website: ec-wings.digital
We aim to respond to all legitimate cookie-related requests and inquiries within 30 days of receipt. If your request is complex or you have submitted multiple requests, we may extend this period by a further two months, in which case we will notify you of the extension and the reason for the delay.